For the first time in Indian publishing, an original soundtrack album has been created for a book series called ‘Vayuputras: the soundtrack of the Shiva Trilogy books’.
The string of innovations has continued in the marketing of the 3rd book of the trilogy, The Oath of the Vayuputras. A trailer film had also been made and uploaded on YouTube, probably for the first time in the history of Indian publishing.įor the 2nd book, The Secret of the Nagas, a professional film-quality trailer film had been made and showcased in cinemas, once again for the first time in Indian publishing history.
For the 1st book, The Immortals of Meluha, the first chapter had been printed and distributed, free of cost, as a sampler. Many marketing innovations have also been attempted for the Shiva Trilogy. His book series, archetypal and stirring, unfold the deepest recesses of the soul as well as our collective consciousness.’ Renowned Film Director, Shekhar Kapur, called Amish ‘India’s first literary popstar’, while celebrated author Anil Dharker called him ‘a literary phenomenon’. Spiritual guru, Deepak Chopra, complimented the books saying, ‘Amish's mythical imagination mines the past and taps into the possibilities of the future. It has also received positive reviews from various eminent personalities.
The Shiva Trilogy has attracted a wide and devoted audience since its publication. Published by Westland Ltd, the books have been released across the Indian subcontinent in various languages, inculding English, Hindi, Marathi, Gujarati, Telugu, Bengali, Assamese. Over the last few months, The Oath of the Vayuputras, The Immortals of Meluha and The Secret of the Nagas have remained at #1, #2 & #3 in the A C Nielsen bestseller list in India, one of the rare occasions where an author's books dominated the national bestseller lists on the top positions. The recently launched, last book in the trilogy, released with an unprecedented print run of 5,00,000 copies, out of which nearly 4,50,000 copies have already sold out. The Shiva Trilogy, written by Amish has made record-breaking sales, with more than 1.7 million copies being sold in print within a short period of two-and-a-half years with gross retail sales of over Rs 43 crores, making it the fastest selling book series in the history of Indian publishing.
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